Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

it was unusual.

Round numbers often fade into the background because they feel generic. Numbers like 50, 100, or 200 are common and predictable. By contrast, 57 feels intentional.

Second, it was easy to remember.

The number was large enough to suggest variety but small enough to remain simple. Consumers could easily recall it after seeing it once.

Third,continue reading …