Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

beings process enormous amounts of information every day, so the brain naturally seeks ways to simplify decision-making.

Distinctive numbers can serve as mental anchors.

When consumers encounter a unique figure, they are more likely to remember it than a vague statement.

For example, saying a company offers “many products” is less memorable than associating continue reading …