Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

behavior.

His instinctive understanding of memory and perception gave him a significant advantage.

Turning a Number Into an Identity

Many slogans enjoy temporary popularity before fading away.

“57 Varieties” achieved something far more remarkable.

It became inseparable from the Heinz brand itself.

Consumers began associating the phrase with quality, variety,continue reading …