Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

most successful messages are surprisingly concise.

Simple ideas travel farther.

They are easier to remember, easier to repeat, and easier to share.

Consumers rarely spend significant time analyzing advertisements. Instead, they absorb quick impressions and emotional associations.

“57 Varieties” delivered a clear message in just two words and a number.

It continue reading …