Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

essential today.

Marketing may attract attention, but customer experience determines whether that attention translates into long-term success.

Heinz excelled at both.

Lessons for Modern Businesses

The story of “57 Varieties” contains valuable lessons for entrepreneurs, marketers, and business leaders.

The first lesson is that memorability matters.

Consumers continue reading …