Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

begins with curiosity.

Those who pay attention to the world around them often discover opportunities others overlook.

Why the Slogan Still Matters Today

More than one hundred years after its introduction, “57 Varieties” continues to appear on Heinz products.

Few advertising concepts demonstrate such longevity.

The slogan has survived economic changes, technological continue reading …