Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

but from a simple phrase.

Inspiration During a Train Journey

The story begins in 1896 during a train ride.

According to company history, Henry Heinz noticed an advertisement promoting “21 styles” of shoes. While the shoes themselves were not especially remarkable, the number caught his attention.

The phrase lingered in his mind.

Why was it memorable?

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