Why Heinz Ketchup Bottles Say “57”: The Fascinating Story Behind an Iconic Number

a secret formula; he invented a feeling. Staring at an ad for “21 Styles” of shoes, he realized that a simple number could make a brand feel bigger, safer, and strangely unforgettable. His company already sold more than 57 products, but that didn’t matter. He chose 57 because he liked 5, his wife liked 7, and together they sounded just right.

That instinctive continue reading …