Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

In fact, estimates suggest the actual number exceeded 60 and continued growing rapidly.

Nevertheless, exact accuracy was not his primary concern.

Instead, Heinz focused on creating a message that people would remember.

That realization would lead to one of the most enduring slogans in commercial history.

Why the Number 57?

The selection of 57 was not random.continue reading …