Why Heinz Ketchup Bottles Display the Number 57: The Surprising Story Behind a Marketing Legend

Henry Heinz reportedly considered five to be his lucky number. His wife was said to have a fondness for seven. Combining the two created the number 57.

Whether viewed as a personal choice, a creative decision, or a branding strategy, the result proved remarkably effective.

The number possessed several qualities that contributed to its success.

First, continue reading …